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New Product Development (NPD)

  • New Product Development (NPD) process and practices assessment
  • Idea to Launch process re-engineering
  • Facilitation - idea generation and brainstorming, idea screening, product definition facilitation
  • Strategic Portfolio Management work shops and facilitation
  • Market and Business Research & Planning
    • - Concept testing, customer focus groups, “day in the life” customer research, surveys, market studies and assessments, buyer behavior studies, trends analysis, competitor and opportunity analysis
    • - Market strategy development and planning
  • Business Analysis
    • - Financial modeling, business case development, and business plan writing
  • Training – “NPD market research techniques” a two-day intensive workshop

Creekstone consultants bring “real world” experience in taking new products or services from ideation through to successful commercialization. We team with our clients to provide flexible approaches and designs in facilitating the development of new product ideas. We work closely with clients to maximize their opportunities to meet or exceed revenue and profitability expectations for their companies. Our philosophy builds sustainable practices within client organizations so that innovation capabilities remain as pathways for growth.

 New Product Development – Market Research article   (PDF Document)

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