basic market research - harnessing the power of information to make effective business decisions

Summary
This is a half day workshop which will take participants through the tools and techniques professionals use in the conduct of market research projects. It will highlight money saving activities that can yield the greatest insights and add value to decision making. The course will demonstrate examples of the tool set through a real example.

Objectives
The objective of the program is to demystify how information is collected and analyzed and position participants to make better business decisions by doing their homework first.

Audience
Marketing professionals, CEO, CFO, Managers.

Course Fee:
$175

 SEMINAR TOPICS