market research workshop - ensuring your technology development is a commercial success, not a failure

Summary
What factors separate success or failure of BC technology products? Understanding customer needs and the market accounts for 70% of the top 20 factors separating success and failures of technology products, says a new BC report. This is a critical observation for BC’s technology community – especially start-ups which early on tend to be more focused on technology R&D. A new report, “A Study of BC Based New Product Development” was written by Creekstone Consulting Inc. and supported by BC Innovation Council, BCTIA, ACETECH, and DigiBC.

To help the business community understand their customer needs and their markets, Creekstone Consulting Inc. has developed a full one-day Market Research workshop most recently held on September 8, 2010 in downtown Vancouver.

Objectives
You need the right market information to make good and informed decisions. With the Internet, it is more of a daunting challenge to efficiently gather information and effectively analyze it. The focus of this one-day unique workshop (no comparable content elsewhere) is on the application of various marketing research methods to specific decision areas. It is a blend of presentations, case studies and panel discussions with lots of time for Q&A and networking.

To learn more about the most recent Market Research Workshop please view the video on YouTube

Audience
Investors, CEOs, CTOs, Market Managers, Product Managers

Course Fee:
$295 / person (minimum of 10 people)

 SEMINAR TOPICS